In April of 2005, German caffeine company K-fee released nine 20-second long television commercials as part of their Wide Awake campaign for their coffee drink. These adverts have been heavily criticized for their content and many feel that the adverts are very uncommercial and upsetting, though its shocking visual is built to simulate the effect that the product has on the viewer. The commercials, first recorded by K-fee, Jung von Matt and Cobblestone Filmproduktion in 2004, consisted of a peaceful scene, such as a car driving down a grassy hillside to soothing music. However, at some point in the ad, the scene gets briefly interrupted by either a zombie or a gargoyle screaming at the camera, followed by the company's slogan and the product.
Each commercial had a German version and an English version, with the captions at the end in the respective language. There were also either a zombie or a gargoyle at the end of each advert. The zombie was played by American actor Brad Johnson, and the gargoyle (known as Batboy) was played by his brother, Adam Johnson. These ads were first aired on television on April 30th, 2005.
First K-Fee commercial called "Car" is famous and is more commonly known as Ghost Car or the Scary Car Commercial. The commercial begins with a relaxing scene of a white car driving down a grassy hillside to soothing music. When the car passes behind a large tree, the camera follows. Once it pans off the tree, the car is gone. Then, a zombie suddenly pops into the scene very briefly accompanied by a frightening scream, scaring the viewer. The advert became so popular that it was showed on an episode of The Tonight Show, was parodied on The Amazing World of Gumball and got a few more commercials. However, the adverts still got complaints, resulting in the adverts being pulled of the air.